~“THEY ARE SPYING ON YOU!” “THE APP NEGATIVELY IMPACTS TEENS AND YOUNG ADULTS!” “TIKTOK CANNOT BE TRUSTED”~
You hear it all nowadays.
Growing up as a Vine lover, I was actually not a huge fan of TikTok when it first launched. I thought it was extremely overrated and was just another viral trend. The privacy issues furthered my concerns about the app.
However, I have come to realize I have been searching for the wrong answers. My perspective on TikTok has started to change recently. Instead of hating on TikTok for its “possible” negative impacts, I turned my head and looked at it as for what it really is for Generation Z. Beneficial!
1. It Helps Your Wallet
In quarantine, Zoomers have resorted to TikTok to fill their free time. According to Craig Levitt and Grocery Business, 62% of Gen Zers prefer to spend money on experiences rather than materialistic goods.
Given that TikTok is an experience in itself, most Gen Zers do not have the urge to go out and spend money. Zoomers are satisfied with the free experience that TikTok and social media provides for them.
2. It Boots Confidence
Posting a video of yourself isn’t always the easiest thing to do. A lot of the time, individuals get somewhat anxious when they are on camera.
However, we are now in the age of Zoom, where high school and college students are forced to sit in front of a camera. In addition- interviews, networking events, and large gatherings are now all held on camera. What better way is there to be more comfortable on camera than posting an original TikTok? Just a thought.
3. It Fosters Creativity
Today, you are constantly seeing the same old repetitive pictures on Instagram. Who really cares about that anymore? Rather, TikTok gives you the ability to create anything you want.
TikTok also gives a different perspective than what we currently have on social media. For example, recording yourself with a tweet in the background. Seems dumb right? Maybe so, but people are more inclined to read the tweet on TikTok than on Twitter. TikTok essentially pulls out the good tweets and features them in a video. You don’t have to scroll through hundreds of boring tweets to finally find a good one anymore.
4. It Relieves Stress
Given that many of us have been out of school/work for an extended time, a good laugh is essential. TikTok is fun and family friendly (most of the time). Try making a TikTok with your family members and see how it turns out!
Finding stress relief is honestly one of the most important things to do when you’re in high school or college. The pressure from exams and finals creates panic and brain fuzz. If you get enjoyment out of TikTok, why not spend a few minutes per day watching them or creating one?
5. It is Relatable
In our current political climate, a lot of people feel misunderstood. They do not know how to express their feelings and/or feel lost at times. TikTok uncovers individuals who you can personally relate to.
Another benefit that TikTok provides is its ability to feature real people. In my opinion, I feel individuals don’t relate much with Instagram or Facebook due to the “fake nature”. A video recording social media network feels much more “real” and personable. Do you agree or disagree?
6. It Provides An Opportunity To Grow A Business
You see regular people like Addison Rae and Charli D’Amelio go from nothing to a household Gen Z name. How? Because of TikTok. Their reputation and fame has led both of them to sign advertising contracts worth millions at a young age. This can be achieved by anybody who is super creative, with a bit of luck.
In addition, TikTok provides an opportunity to market your business to individuals to ages 16-25. Are you looking to sell something that high school and college students need? How about something they want? You know where to find them! Thanks TikTok.
How TikTok Needs To Improve:
- Come forward with its security process or sell the app to an American company.
- Do away with likes: people stress too much about how many likes they get. I think just displaying the view count would significantly heighten people’s enjoyment on the app, without discrediting it too much.
- Dancing trends will fade out. TikTok creators need to find a new trend that will keep watchers engaged and entertained.
- Compete with Instagram reels. This new feature on Instagram is basically a copycat of TikTok. How are they going to compete with this?
Comment your thoughts below! Do you like the app, or is it overrated?
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